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February 10, 2024

WE NEED USA &CANADA SALES AGENTS, RETAIL BROKERS OR DISTRIBUTORS

HOW TO FIND THE BEST CHANNELS?

North America is a huge market for almost every product or service, but it is also very competitive. Alliance experts can help you find the right agents, distributors, and brokers and set up your sales channels.

We offer local business development services, as an extension of your team.

WE HELP YOU WITH YOUR USA or CANADA MARKET ENTRY STRATEGY

The United States of America has a population of 327 million. In 2022, 83% of the population lived in the cities, and this percentage is slowly rising. The average income per capita is almost 60,000 USD. This is promising to sell your goods, but you’ll have to know where to start.

Depending on your product or service you may best start with one agent, distributor or broker for a first state or with a specific target group. You may scale up as soon as you get the first reference clients.

The table on the right shows many options, based on our experience with clients from different industries.

Product Type	Possible strategy
B2B products, high value, small volumes	One distributor or agent for the whole country may do, so unless the sales process is complex and local service or maintenance is needed.
B2B products, high volumes	For logistic reasons and if applicable for service and maintenance, you may choose for regional distributors
B2C products with regulations per state/province	One distributor per state/province
Other B2C products	You may start with one distributor first, who is the most eager to test the market for you and support the sales with brokers. Later on you may choose more distributors and set up you local company and do some sales directly.

LET US BE YOUR FEET ON THE GROUND IN THE USA, CANADA AND MEXICO

Finding distributors might be straightforward, but discovering the right one that drives revenue for your business is a real challenge. Our local teams have the knowledge, a vast network of distributors, brokers and import agents and a proven methodology.

Key in our approach is our solid preparation. In the competitive USA market, you have to convince a retailer why he will make more margin with your product than with what he currently has on the shelves. We help you make the competitor analysis, position yourself in the market and present you in the right way. And we do the groundwork in approaching the right decision-makers.